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ProposalMA Learn & Majid Angawi × Luma
MA Learn Luma

We already teach Uni-1 in Arabic. We'd like to do it with you.

Before writing to Luma we published the work: a full Arabic prompting guide for the Uni-1 agent, and an 80-minute lesson taking Arabic-speaking creatives through it end to end. Both are live. This page is the proposal that follows them.

Arabic-first creative AI education· Jeddah, Saudi Arabia· Founded by Majid Angawi
01Already published

The teaching came first

Nobody asked us to make these. We made them because Uni-1 changed how our students work, and there was nothing in Arabic that explained it properly.

Full lesson — teaching the Uni-1 agent to Arabic-speaking creatives. 80 minutes, unedited, in Arabic. Published here in full.

Written guide

The Arabic Uni-1 prompting guide

A complete prompting reference built for the agent, not adapted from another tool: eight prompt templates, the create-vs-modify decision, reference-image roles, a professional camera and lighting vocabulary in Arabic, five worked scenarios, and a ten-step campaign workflow. Free, no signup.

Open the guide ↗
Taught live

Inside the curriculum, not beside it

Luma sits in the platform guide we hand every student, and the Uni-1 lesson is taught in our live cohorts — where students bring their own client briefs and leave with finished work. Teaching a tool to people who are paying to change how they earn is a different standard than a review.

See the workshop ↗
02Who this reaches

The audience behind the teaching

Arabic-speaking creatives — photographers, art directors, agency teams and founders, concentrated in Saudi Arabia and the Gulf. Owned channels, not rented ones.

1,223contacts in our database
133paying students to date
18,929Instagram followers across our accounts
939reachable on WhatsApp
748registered for our last free masterclass

Figures pulled from our own systems on 6 September 2026. Database figure is de-duplicated across customers, waitlist, masterclass and ambassador lists. Instagram is the combined following of our three accounts; 17,017 of it sits on the founder's verified account. 613 of the 748 masterclass registrants attended live.

03What we're proposing

Three things, in the order we'd do them

We're applying to the Creative Partner Program, and we think the Education Program is the better-fitting half of the conversation. Either way, the work below happens.

1

Teach it

Luma becomes a taught module inside our live cohorts and our community classroom — not a mention, a curriculum unit with assignments and critique. Students leave having shipped something real with Ray and Uni-1, in Arabic, on their own client work.

2

Document it in Arabic

We keep publishing what we already publish for free — prompting guides, lesson recordings, workflow breakdowns — as Luma ships. The Uni-1 guide and the lesson above are the template. Attribution as your program requires it.

3

Put it in front of people

Our own work made with Luma, published on our channels with clear attribution, plus a free public masterclass on the platform. Awareness that comes from finished work rather than announcements.

04Why us, specifically

The overlap

Same market
Luma opened a Riyadh office to accelerate HUMAIN Create and is training on Arabic language and regional data. We are already in that market, in that language, with a paying Arabic-speaking creative audience — and we were teaching Uni-1 here before this conversation started.
Same buyer
Your MENA partnership runs through Publicis Groupe Middle East — agency creative and production teams. Our students and consulting clients are the people inside and around those teams: art directors, retouchers, producers, studio owners.
Craft first
Sixteen years in the creative industry before any of this — editorial and luxury campaign work for Boucheron, Chaumet, Bulgari, Graff, Dior, Prada, Gucci, Vogue Arabia and Harper's Bazaar Arabia. We teach the direction, and treat the model as the instrument.
Proven programs
We've run a brand ambassadorship before — Fujifilm Saudi Arabia, since 2024. We know what a partner program actually asks of a creator, and we deliver against it without being chased.
Language
Everything we make is Arabic-native — written in Saudi dialect for working creatives, not translated from English. That is the layer an Arabic-native model needs on top of it, and it is the layer almost nobody is building.
Majid Angawi
Majid Angawi
Creative AI Founder & Advisor · Founder of MA Learn

Sixteen years in the creative industry as a fashion photographer and creative director, working with luxury houses and regional editorial titles, and Deputy Director of the Fashion Photography Committee. He now builds and advises: MA Learn is the education platform, MA Studio is the advisory and systems arm, and Malsoon is a dictation product he founded and ships.

MA Learn teaches Arabic-speaking creatives to use AI as leverage — through live cohorts, self-paced courses, and a membership community. The workshop that most of our students come through, «معادلة صناعة الإلهام», has delivered four cohorts to date, with two more running this September.

BoucheronChaumetBulgari GraffDiorPrada GucciRolexHublot ChopardVogue ArabiaHarper's Bazaar Arabia

Let's talk

We're not asking Luma to fund anything. We're asking to be the Arabic teaching layer on top of a platform we already use and already teach — and to do it with your team rather than at a distance from it. A short call is the right next step.